Although we belong to the fastest aging societies in Europe, the offer of senior services in Poland still leaves much to be desired. We have carried out a campaign encouraging to invest in modern senior apartments, modeled on the American "assisted living" system.
What have we done?
- We created the KV for the campaign.
- We have written a series of educational articles for investors about the emerging market for senior services.
- We have created a campaign landing page.
- We have created a set of BTL materials.
- We have carried out a campaign on the radio and on the internet.