Krakow is a place with a rich artistic base. However, there is a view that the city center is a place where you can take advantage of cultural attractions. We created a housing estate concept that would change this situation. A concept that resulted in very high sales rates.
What have we done?
- We have created the Art City brand.
- We have developed a distinctive communication strategy, which also translates into the housing estate infrastructure.
- We conducted a multi-channel advertising campaign and prepared a set of BTL materials.
- We have created the concept of CSR action "Art City Academy".